Remove Account Based Marketing Remove CPC Remove Demand Generation Agencies Remove Sales Qualified Opportunity
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. 2012 – 2014 Average CPC). This trend isn’t changing anytime soon.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. Opportunities by Lead Source.