DemandBase
FEBRUARY 11, 2020
If you’re like me and are brand new to ABM or even the marketing world in general, it can all seem a bit confusing. These courses break down what ABM is, how it can be useful and ways to implement ABM in your company. So, let me break it down to the key takeaways from my lessons in ABM. Key Gains of ABM Strategy.
Engagio
SEPTEMBER 16, 2021
Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Segmentation is where you can start to get really strategic with selecting target accounts. Learn more about how we do account segmentation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DemandBase
APRIL 23, 2020
When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Then, one after another like rolling thunder, our signature face-to-face events—Outreach Unleash, SalesLoft Rainmaker, SaaStr, ABM Innovation Summit, and then TOPO—were being cancelled. But we’ve pretty much eliminated cold-calling.
DemandBase
MAY 7, 2020
We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Traditional B2B marketing wastes time and money. Interested driving more accounts through the conversion funnel?
Engagio
AUGUST 17, 2021
As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Connections: So that Sales can leverage mutual connections shared with their target audience to receive a warm introduction instead of relying on cold-calling.
SalesIntel
APRIL 19, 2024
Their offerings include cold calling and email outreach features and segmented list creation. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence.
SalesIntel
APRIL 19, 2024
Their offerings include cold calling and email outreach features and segmented list creation. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence.
Expert insights. Personalized for you.
83 
Let's personalize your content