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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

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Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar.

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Hushly & 6sense Join Hands to Accelerate Lead Conversions

Valasys

Also, B2B marketers consider optimized conversions as the topmost benchmark for defining the success of the techniques employed for personalization. The integration between Hushly & 6sense will enable marketers to use 6Sense’s in-market prospect attributes (buying stage, profile score, intent score, profile fit, etc.).

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Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

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Hyper-personalize The Customer Experience with Intent Data

Aberdeen

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. It is the most accurate way to predict who is currently in-market, and what technologies they’re considering.