Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Jackie Walts

AUGUST 20, 2019

But for ABM, the hyper-focus on select accounts means you can’t use “old” lead metrics like quantity of new leads or downloads. Instead, you need to base success on the quality of leads, depth of engagement from your target account base and how quickly they convert to sales. Low unsubscribe rates.

Account Based Marketing 51

Account Based Marketing ABM Burn Rate Cost per Lead 51

Outgrow

FEBRUARY 25, 2021

Did you know that influencer marketing is a multi-billion dollar industry? Or that 67% of marketers are using influencer marketing to promote their product? Now, influencer marketing doesn’t have to burn a hole in your pocket! The aim is to build touchpoints with your prospects by being in their line of sight.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. Meanwhile, account-based marketing (ABM) is like fishing with a spear. ABM, however, cannot work without a content strategy. This makes content marketing an extremely vital component of an effective ABM strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Webbiquity

DECEMBER 7, 2017

This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Meanwhile Google Attribution will measure data at every point in the customer journey, determining how much a marketing program contributed at each stage. There’s hope, however. Here’s their story.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Terminus

MAY 23, 2019

Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. Optimizing for forms that get a 3% higher fill rate on a webinar page doesn’t build trust. Sometimes hundreds. Start fixing it by measuring the right things.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

chiefmartech

AUGUST 5, 2019

Here’s an infographic overview of the whole event, but scroll down for more details: I’ll tell you more about these sessions, but first — take note: EARLY BIRD “BETA” RATES EXPIRE AUGUST 17. I’ll open with a keynote presentation on Platforming Marketing. Reality in Marketing Technology Infor.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60