Account Based Marketing Burn Rate Cost Per Click Touchpoints 
Outgrow
FEBRUARY 25, 2021
Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Did you know that influencer marketing is a multi-billion dollar industry? Or that 67% of marketers are using influencer marketing to promote their product? Acquisition.
Terminus
MAY 23, 2019
Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds. It’s our fault.
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