Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Download Customer Data Platforms: A Marketer’s Guide here.

InsideView 85

InsideView Account Based Marketing DemandBase B2B 85

Engagio

APRIL 23, 2018

While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature. That’s because they set the foundation for this marketing approach. With inbound marketing, companies cast a wide net to capture leads.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — How does Google return the best search results? Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. lead scoring).

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Terminus acquires B2B CDP Zylotech. ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

markempa

JULY 26, 2016

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. People aren’t ready to buy when we want to sell. Conclusion.

Lead Ranking 84

Lead Ranking Lead Scoring Account Based Marketing Leads 84

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? Account engagement systems, intent data, sales engagement tools and more.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131