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Account Based Marketing Examples: Effective ABM Strategies to Target High-value Accounts with Long Sales Cycles

New North

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach proves particularly effective for tech companies dealing with complex products, long sales cycles, and multiple decision-makers within each account.

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Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Adobe Experience Cloud Blog

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

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Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. In this comprehensive guide, we’ll explore the cookieless world, its impact on B2B marketing, and the steps you can take to thrive in this new environment.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> And it’s easy to poke holes in most attribution models.

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5 Steps to Kickstart Your Account-Based Marketing Program

Adobe Experience Cloud Blog

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

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