TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
Albacross
JANUARY 12, 2023
The integration empowers Albacross’ enterprise customers to target in-market buyers much faster on LinkedIn, expanding ad reach to attract critical business decision-makers. Driving revenue through advertising has been a notorious struggle for B2B companies. Gone are the days when advertising was uncomplicated.
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Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. Combining buyer intent with social proof.
TrustRadius Marketing
OCTOBER 3, 2022
This type of intent data is best for reaching a large volume of users near the top of the funnel. Customer retention requires more in-depth knowledge of bottom-of-the-funnel behavior. Bottom-of-the-funnel and in-market buyers. For example, brands might have a high-value account with an upcoming renewal.
Madison Logic
NOVEMBER 30, 2023
By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.
6sense
MAY 10, 2017
There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
PureB2B
MAY 30, 2022
DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers. This is made possible with a database of millions of technology buyer profiles that can fuel your lead generation campaign. Custom Content Creation.
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