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Hauntomations: 3 Ways to Make Automating ABM Less Scary

Engagio

Automations are great for the tasks that would traditionally suck your time dry, automating ABM and giving you more time to focus on the big stuff. Keep Your Data Clean and Up-to-Date Without Going Crazy. For data hygiene reasons, you want them all to match and say the USA. Goodbye data nightmares. Glad you asked!

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Contact Database Performance and Scale — Your MAP’s Best Friends

The Mx Group

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Today’s post is about ABM Orchestration. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. ABM really thrives from a highly-targeted, personalized approach.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. More effective ABM.

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

Main features: Over 20 million companies are available Proprietary and accurate company technographic data that you can export to your own database Unlimited data access Data on Buying Intent including over 12,000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.

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How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. If you’re using an ABM approach, this is a terrific way to grow your contacts at target accounts. But this is just one example.

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How We Solved our Bounce Back Problem with Siftrock

SnapApp

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. If you’re using an ABM approach, this is a terrific way to grow your contacts at target accounts. But this is just one example.