Martech
MAY 10, 2022
When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.
Marketing Interactions
OCTOBER 15, 2021
This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). The Heart of RevOps is Revenue.
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Terminus
AUGUST 25, 2022
Terminus CMO, Natalie Cunningham , recently gave a keynote address at B2BSMX in Boston. We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. Every marketer is scrambling. It’s the price of entry in today’s changing market.”.
6sense
JULY 17, 2017
In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. And if you’re on a B2B sales or marketing team, you are too. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results. Want to know more?
6sense
AUGUST 24, 2017
I’ve not only worked alongside Jason, Sanjay and Kyle Christensen, our new CMO, at Responsys, but I’ve also witnessed Viral and Amanda in action and knew they had the technical chops to sustain and extend the market momentum they had already achieved for 6sense. We’re shining a light onto our customers’ buyers and where they are.
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