Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. That’s where account-based marketing (ABM) comes in. The Role of Data in ABM ABM relies on data from start to finish. It shows that your brand is empathetic to its customers.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

AUGUST 10, 2023

To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. Here’s how a data-driven, account-based marketing (ABM) strategy powered by ML Insights can help.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Madison Logic

JUNE 12, 2024

Rely on Data-Driven Insights Data is key to not only uncovering the different buyer personas within the buying committee, but also understanding the content and messaging that will drive them toward a decision.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

Televerde

AUGUST 1, 2019

Define the key stakeholders you need to engage before you begin your outreach efforts. Ideal buyer personas. Once you have a handle on the members that make up a buying committee, it’s time to build out buyer personas. ABM is the meat and potatoes of any good demand generation strategy.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Madison Logic

AUGUST 17, 2023

With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision? The answer lies in stronger storytelling and a more personalized experience delivered through an account-based marketing (ABM) strategy.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52