Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B.

InsideView 84

InsideView Account Based Marketing DemandBase B2B 84

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Martech

OCTOBER 1, 2021

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Editorial Director.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Allocation InsideView 110

InsideView

OCTOBER 16, 2019

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. ABM is not new. And with that ABM was born.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Customer Experience Matrix

AUGUST 18, 2016

This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. But if nothing else, the report helped to clarify my own thinking about ABM technologies.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

LeanData

FEBRUARY 17, 2021

Recently, InsideView conducted a survey that returned a relatively surprising finding: the main reason for misalignment across revenue teams is the lack of accurate CRM data and shared views of targeted accounts and prospects. Why you need a CRM data strategy. ABM success relies on data.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Terminus

AUGUST 15, 2017

When you’re doing account-based marketing (ABM) , you focus the bulk of your energy and resources on best-fit accounts that have the highest revenue potential for your business. 5 Ways to Identify Target Accounts for ABM. Leverage your ABM tech stack. Most B2B companies find that a 3-tiered system works best.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Paid Search Agency Marketing Automation Services 20