Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. Optimizely tracks visits to a website and collects information about user behavior.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

MAY 31, 2023

Here are the top benefits that digital marketers should should know about using AI in marketing activities: Optimizes your marketing efforts : Deep learning empowers computers to accurately recognize user behavior and forecast potential customer segments. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Lead Liaison

MARCH 14, 2018

And then you got to train your sales team. But use that material to give back to your sales people to train them, to make them more efficient. A lead is somebody where you may be engaged them, you’ve generated interest. Number one, we do have some training which is open to everybody on sales enablement.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85