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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

Working with software that guides you through developing buyer personas can make the process easier. ” Test and Learn: Set Your Characters on Their Adventures. “Modern day marketing is hugely focused on the individual, with personalization gaining traction in almost all sectors,” writes Anthony Brebion for AB Tasty.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

Agile marketing is an approach to marketing that takes its inspiration from the software development agile methodology. You have to test it out first and find valuable data before you spend a huge amount of money. Agile has been around since 2001 in software development. We test it, we get the data and then we improve upon it.

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Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

So if they’re already busy building campaigns and running AB tests and writing copy and all those things, but they’re not quite sure if this is where they should be spending their efforts, right. And I’m sure we come across examples, your audience in your software, this was the wrong segment altogether.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

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Most Popular Multivariate Testing Tools in 2021

Convert

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

You can learn to make your marketing far more effective by improving it with A/B testing! It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. What Is A/B Testing? Some tests can see leaps of 10-50% difference.). Send emails ?