Convert
FEBRUARY 8, 2022
As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. See how Optimizely fares against Convert Experiences, VWO and AB Tasty.
Litmus
DECEMBER 5, 2018
“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test. How big can the gains be? their emails generate 20% more revenue.
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Single Grain
MAY 31, 2023
Here are the five basic data privacy rules that you should follow: Dive Deeper: * The Email Marketer’s 4-Step Guide to GDPR Compliance * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? The best example of how AI assists in smart content optimization is automated A/B testing.
Convert
MARCH 21, 2023
A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Automatic, Real-Time Monitoring When I was testing tools for this article, I found two types of heatmap tools.
Directive Agency
MAY 9, 2017
Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Searched for brand and branded terms. Did a mobile-friendly test.
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