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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.

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Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Content promotion via target outreach. Personas will allow your team to customize their message, implement account based marketing, and scale up your outreach/engagement. Did a mobile-friendly test. Wikipedia (Non-VA).

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume. Guillaume left, but AB test was still there. Ilya Volodarsky: Yeah, in realtime.