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NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

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JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. Yes, that many.

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DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. You don’t need to break the bank or go with the category leader to have your testing needs met. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team.

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