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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

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Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Ruben’s LinkedIn: [link]. So if they’re already busy building campaigns and running AB tests and writing copy and all those things, but they’re not quite sure if this is where they should be spending their efforts, right. We could actually run the test, do it in a way that’s not intrusive to customers.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Linkedin Sales Navigator. Social: LinkedIn, FB. Social: Twitter, LinkedIn, FB.

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How to Choose an A/B Testing Tool in 2023

Convert

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. Yes, that many.

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How to Choose an A/B Testing Tool in 2024

Convert

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. You don’t need to break the bank or go with the category leader to have your testing needs met. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team.