Remove A/B testing Remove Landing Pages Remove Rules Remove Sample
article thumbnail

A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

article thumbnail

How to Elevate Your Conversions with Landing Page Testing

ConvertKit

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. It's easy to create a landing page and then forget about improving it over time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. This article was months in the making. It’s unlike anything else you may find online.

article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

You can learn to make your marketing far more effective by improving it with A/B testing! It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. What Is A/B Testing? Some tests can see leaps of 10-50% difference.). Send emails ?

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Review landing page and provide recommendations to designer. Design landing pages.