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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

You can pick up ideas for ad creative testing and creation, and it will show you which countries your competitors are advertising in. Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends will also show you which terms people use in those states.

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Five Facebook Tips for Small Businesses

Paul Gillin

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. It’s easier to test results that way, too. Tip #2: Make your offer shareable.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing.

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Types of Online Conversions

seo.co

You can also easily segment your landing pages , so you can optimize them for different audiences or compare them against one another in a kind of live, ongoing AB test. Online marketing specialists like Hubspot do this all the time: (Image Source: Hubspot ). The product page. Image Source: Amazon ).

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

Many marketers don’t understand what’s necessary in measuring and analyzing a content marketing campaign—and even if they do, they may have trouble interpreting the data. Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Conversions.

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16 A/B Testing Experts You HAVE to Follow to Get Ahead in 2022

Convert

You know this—that’s why you’re checking out this list of top A/B testing influencers to follow. You want to know whose shoulders you can stand on to activate more genius in your A/B testing journey. A/B testing is a powerful tool in the arsenal of any marketer. Genius helps genius. Let’s get to know some of them.