Pam Didner

OCTOBER 22, 2022

Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy. Create an informal slide or document with your findings to include: Demographics. Behavioral attributes.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Convert

FEBRUARY 13, 2023

Ben Labay broke this down so expertly well in this LinkedIn post : The combo of optimization and experimentation is the ideal poise in today’s business landscape. Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Can they easily find the information they need? This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

BuzzSumo

DECEMBER 17, 2020

In addition to looking at analytics and social shares, it’s also critical to drill down into industry sources– reading, researching, and documenting trends as we go. AB testing Facebook ads. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

accelerate agency

FEBRUARY 16, 2023

What you get : Share and edit documents in real-time, secure online meetings, instant messaging, video conferencing, seamless integration with other Microsoft products, and third-party apps. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. Document management tools 1.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

What you get : Share and edit documents in real-time, secure online meetings, instant messaging, video conferencing, seamless integration with other Microsoft products, and third-party apps. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. Document management tools 1.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52