article thumbnail

10 AB Testing Examples That Will Help You Improve Your Website

accelerate agency

If you thought tests were something you’d got away from when you left school, we’ve got bad news for you. Testing is a crucial part of owning and running a successful SaaS website. At least in this case, though, you’re the one setting and not sitting the tests. What we’re talking about is AB Testing.

article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Complex integrations: As businesses grow, integrating marketing automation with other systems can become complex. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Nowadays, they conduct up to 10,000 tests each year.

Product 52
article thumbnail

Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com.

article thumbnail

Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

article thumbnail

Here is how pros do conversion rate optimization

Kevin Indig

In a world where everyone can create the same content, brands need to increase their web footprint. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

article thumbnail

36 of the best SaaS tools to grow your business in 2021

accelerate agency

Collaboration spaces allow teams to work together and easily share content. . What you get: Real-time email copy analysis, AB testing, automatic follow-ups, and the ability to monitor clicks, opens, and replies. You can even automate email and SMS customer journeys and create personalized content that engages your customers. .