A/B testing Comparison Lead Gen Linkedin 
BuzzSumo
DECEMBER 17, 2020
AB testing Facebook ads. Creating an a lead gen ad for an SMB. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. Facebook Advertising.
B2B Digital Marketer
MARCH 25, 2021
Jeff Coyle’s LinkedIn: [link]. Jeff Coyle (05:35): Um, my background I’ve been in the content strategy search engine optimization, lead gen AB multi-variant testing, anything that involves going putting traffic through a website for about 21 years, uh, worked, uh, I went to Georgia tech for computer science.
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