A/B testing, CMO, Multi-Touch Attribution and Price

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A/B testing

CMO

Multi-Touch Attribution

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

AUGUST 5, 2019

If you like the sound of this program, please purchase an all-access pass before prices go up on August 18. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.

Enterprise Management

Enterprise Management Planning Marketing Attribution Work Management

B2B Category Creators Episode 2 Transcript

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MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It included some characteristics, some attributes you don’t even want. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume.

Marketing Automation Services

Marketing Automation Services Budget Programs B2B Work Management

B2B Marketing Zone

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

B2B Category Creators Episode 2 Transcript

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