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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Every experience has a total Psych score, and the goal is to keep it positive.

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Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

However, despite its value and importance, most companies still fail to make a data-driven marketing strategy. It’s more accurate and leads to better outcomes. These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. B2B DM gang.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

You have to test it out first and find valuable data before you spend a huge amount of money. Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). 15:33 – What does a B2B digital marketer need to be asking themselves today? You have to be agile.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?

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Complete Guide to B2B Marketing

Directive Agency

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs.