A/B testing B2B Thought Leadership Thought Leadership Workshop 
Marketing Insider Group
AUGUST 1, 2023
For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best.
Zoominfo
OCTOBER 22, 2019
“We have different people lead sessions, so it’s not just sales leadership. It’s also our CMO, we bring in outside thought leaders. For us, the weekend is filled with workshops for intensive learning around a specific agenda. For example, spinning up an SDR team, or executing ABS for the first time.
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