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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Analytics is your tool to find out which of your experiments are working and which ones aren’t. Generating New Ideas.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Peeved Peter.

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B2B Category Creators Episode 2 Transcript

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Ilya, I know you a few months now because you’re an investor in Metadata and the founder of Segment and those two things are our dream that they happen the same reality. So I am one of the co-founders of Segment. We made a test of this for a 300, 500-person classes in Stanford and MIT. Ilya Volodarsky: Sure.