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Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Reporting on analytics. While many of these things might be outside technical SEO, they are critical to the organic search growth of your business and I believe fall directly within the realm of SEO. Did a mobile-friendly test.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Since then, personas have permeated the customer-centric facets of business. Wikipedia definitions to level the playing field. And it’s never activated in testing, right?

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B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. It was just a complete disaster.