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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. 🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? It’s a vital analytics skill.

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9 Google Analytics metrics every marketer should know

Biznology

Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. How do you navigate Google Analytics.

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Should you block GPTbot?

Kevin Indig

790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. How I got there: I grouped sites by business model and extrapolated who else is likely to block Chat GPT based on business models that are already blocking it. 84% of sites are likely to block ChatGPT.

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

.* When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called.

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AI in marketing: 7 areas where it shines and struggles

Martech

If you haven’t been following the news, ChatGPT is a project by OpenAI, a company working on driving making AI tangible in the business world. Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. If someone wants the facts about B2B marketing, they should go to Wikipedia.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. A digital business card. Who ranks ? Pause your advertising.

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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

What does this mean for your business? Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Be consistent and engaging, utilizing a variety of content types that best fit your business, and always interact with your audience.