Marketing Insider Group

APRIL 30, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Lead Generation 189

Lead Generation A/B testing Analysis Optimization 189

Adobe Experience Cloud Blog

JULY 21, 2017

Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in. Your ABS Team. 2: Account Sales Executive. 5: Account-Based Content Marketer.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Markempa

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

SalesIntel

AUGUST 25, 2021

Account-based sales is a sales technique that focuses on businesses (or accounts) rather than individual leads and considers them a market of one. It is a targeted strategy to B2B sales that entails allocating resources to key stakeholders within an account. 3) Identify Your Target Accounts.

Ideal Customer Profiles 95

Ideal Customer Profiles Sales Management Lead Ranking Marketing Qualified Leads 95

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. Why is that?

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40