Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
The Point
MAY 14, 2013
In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.
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