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The marketer’s guide to state data privacy laws

Martech

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. Dig deeper: MarTech’s Guide to GDPR — The General Data Protection Regulation Here is a list of all the data privacy laws passed by the states so far and brief descriptions of who they apply to and some of their requirements.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

billion and expected to exceed 376 billion daily emails by 2025. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know? It’s a key interaction enabler.

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Email Personalization: How to Find Better Data

Litmus

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. Embrace zero-party data for email personalization Data makes the email personalization world go ‘round.