Pandemic challenges intensify need for customer data platforms
Martech
AUGUST 19, 2021
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.
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