How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
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APRIL 4, 2023
We’re in the era of efficiency. Mark Zuckerberg even called 2023 the “ year of efficiency.” As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. I’m not the biggest fan of the “do more with less” talk, but it’s the reality.
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