E-Commerce Content Marketing Strategies That Don't Involve Discounts
SmartBug Media
JANUARY 11, 2023
Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer. Incentivize exchanges. In these situations, you should encourage exchanging the item for another instead of facing the net loss of a returned item.
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