Martech

SEPTEMBER 29, 2023

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

SpotMe Blog

NOVEMBER 29, 2022

That means it has stricter ethical standards and compliance regulations to conform with because patients rely on the medicines and vaccines it produces. Digital events have increased by 600% compared to pre-pandemic (Veeva CRM Engage for Events, April 2021–April 2022). What is pharma event compliance? Who the data owner is.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186

Televerde

DECEMBER 20, 2021

From environmental stewardship, working conditions, to ethical governance, companies are seeing their stakeholders take ESG more seriously and raise the bar on business operating standards. The term is also referred to as sustainable investing, socially responsible investing (SRI), or impact investing. What is ESG?

Paid Search Agency 52

Paid Search Agency Companies Ethics Privacy 52

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92