Martech Advisor

NOVEMBER 1, 2019

billion by 2020. So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. They can be considered modern advertorials. This is an example of native advertising. Branded Content.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Outbrain

JANUARY 24, 2019

By 2020, native advertising is predicted to make up 30% of all global ad spend. They are an effective way to overcome some of the obstacles faced by affiliate marketers – banner blindness, ad fatigue, and negative perceptions about aggressive advertising tactics. Native ads work because they don’t look like regular ads.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Advertorials 40

Martech Advisor

JANUARY 17, 2020

If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats. 6 Best Practices to Create Native Ad Content in 2020. It improves brand recall, and also clearly discloses to the consumer that they are clicking on an advertorial.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66