What Marketers Should Know About Personality-Based Marketing
xiQ
MAY 1, 2020
Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. It is the use of personality trait science to better tailor messages for clients. Personality-Based Marketing. What Is Personality Science?
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