Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Digital video ad spend: $27.82

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers.

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Digilant

JULY 22, 2021

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Cost per metric (CPM). The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%. Every day, the average consumer spends nearly 4.5

Display 52

Display Advertisements Advertising Cost Per Click 52

Choozle

NOVEMBER 12, 2019

According to Emarketer , “Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Webbiquity

APRIL 14, 2014

Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. eMarketer ). eMarketer ). eMarketer ). One in five spend 25% or more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Bannerflow

AUGUST 24, 2020

According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% What’s more, display ad spend is set to rise to $26 billion in Western Europe too. Since 2018 we are witnessing a negative trend for ads served to tablets, with a drop of 20% in 2019 and a further 34.5%

Display 96

Display Stats Advertisements Advertising 96