2017 Marketing Attribution Multi-Channel Product 
ClickZ
AUGUST 19, 2019
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. Madan was Head of Product, and he was our brain.
LeanData
JULY 13, 2020
Which tactic or channels were the most successful at each stage? And how much pipeline we, as the marketing team were contributing and influencing for the organization? As head of Digital and Revenue Marketing Analytics at GE Digital, these were the questions I was tasked to answer. The Solution: LeanData. How it Works.
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Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Marketing Evolution.
SnapApp
MARCH 2, 2018
The modern marketer's technology stack removes the need for analytics guesswork. In this article, we’ll review the basics of why attribution matters , and evaluate seven different marketing attribution models by looking at how they work, the pros, cons and best use cases for different campaign types. . .
SWZD
SEPTEMBER 20, 2017
As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? Working from the right marketing attribution model is key to achieving both. Marketers Report Struggle with Attribution.
Full Circle Insights
FEBRUARY 28, 2021
When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. ABM Success Metrics.
QuanticMind
OCTOBER 26, 2017
Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. SMX East 2017, Day 3. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Featuring: @janetdmiller.
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