Remove 2016 Remove Lead Nurturing Remove Marketing Leads Remove Marketing Plans
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Account Based Marketing vs. Lead Generation: Which Generates Better Results?

KEO Marketing

Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off. In one word: results.

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Re-Visiting Five Major SEO Trends for 2017

KEO Marketing

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. The trends many experts identified will continue throughout the remainder of 2017 and into 2018.

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

Contrary to the conventional inbound marketing plans which mostly win small deals than big ones, that too after 6-9 months to show some effect & a full 12-24 months to reflect significant value, account-based sales development thrives on building a sales & marketing strategy to win over the high-value accounts.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Blogging Stats. Optinmonster.

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Content Marketing in 2018: Trends & Predictions to Watch

KEO Marketing

According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective. However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. Smart brands will invest in content marketing, strategies, and distribution in 2018.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017.

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300 Women Making An Impact In B2B SaaS

SalesIntel

Visit My LinkedIn Ali Kaltman VP, Brand Marketing Lead at JP Morgan Chase & Co Expertise: Brand, Social Media, Digital Marketing, GTM About: Ali is currently the VP, Brand Marketing Lead for J.P. Morgan Payments, bringing new brand initiatives to market. Bred Marketing. Born Sales.