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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I returned to Acquia in 2016. Q) Can you give us a brief introduction to Acquia?

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

Who can forget the Pokémon GO craze of 2016? . A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Tactic 1: Make It a Game.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Ziflow is a creative collaboration platform that enables agencies and brands to deliver creative work by streamlining feedback on any creative asset from concept to completion. Ziflow was founded in 2016 and serves thousands of customers across the world. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Ziflow is a creative collaboration platform that enables agencies and brands to deliver creative work by streamlining feedback on any creative asset from concept to completion. Ziflow was founded in 2016 and serves thousands of customers across the world. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Ziflow is a creative collaboration platform that enables agencies and brands to deliver creative work by streamlining feedback on any creative asset from concept to completion. Ziflow was founded in 2016 and serves thousands of customers across the world. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.