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How 3 UK Brands Reached Their Audiences With Great Content

Contently

The site launched in May of 2015, and unlike the company’s other blogs , which tend to focus solely on real estate, it addresses a broader range of topics like avant-garde design and the future of charging stations for electric cars. .” Also on the company’s radar is how consumers interact with its publications.

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Mastering the Web of Online Video Integration: A Bird’s-Eye View

Content Standard

As marketers enter the third quarter of 2015, it’s difficult to go anywhere without hearing about the importance of video. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

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Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

It is no secret that storytelling has become the pinnacle practice of 2015. Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television).

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

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18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. November 7, 2015. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. November 11, 2015.