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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest.

PPC 40
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. pictured: @jdischler , @GinnyMarvin ).

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself.

Facebook 101
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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Traditional PPC Evolves.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself.