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'Gold Calling' Is Alive and Well

ViewPoint

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Originally published on salesandmarketing.com, June 7, 2013. Progress is monitored so that leads do not stagnate in the pipeline. Gold Calling, Cold Calling 2.0

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign. One can upgrade starting $8.69

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? AMEX has a lot of respect as a brand, both for what it represents and for its legacy lifestyle and culture portfolio — offloaded in 2013 to Time and then absorbed by Meredith.

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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

Nonetheless, AMEX has a lot of respect as a brand, both for what it represents and for its legacy lifestyle and culture portfolio — offloaded in 2013 to Time and then absorbed by Meredith. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Also, this phrase could just as easily apply to your keys.

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

times greater return on marketing investment (ROMI) this past year. Allocadia received its first round of $1 million in seed funding in January 2013. times greater return on marketing investment (ROMI) this past year. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Hummingbird algorithm update on 22nd August 2013 (to do away with the retrogressive Black Hat SEO strategies of excessive keyword stuffing & buying of backlinks which led to the creation of low-quality content & took away the trust factor essential for domain optimization).