'Gold Calling' Is Alive and Well
ViewPoint
AUGUST 21, 2013
Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Originally published on salesandmarketing.com, June 7, 2013. Progress is monitored so that leads do not stagnate in the pipeline. Gold Calling, Cold Calling 2.0
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