Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. My vendor friend’s suspicion was that marketers don’t buy better measurement because, whatever they say in surveys, they really don’t want to be measured.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution). Target customers.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. This leads to inaccurate attribution and unknown results from marketing efforts. Interactive content and visual storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Metadata

MARCH 18, 2021

People didn’t have that in 2013. It included some characteristics, some attributes you don’t even want. We can multi touch and… Gil Allouche: Yeah, we had Manuel here talking about that in the last podcast. If you’re looking for one, what are the vendors that you’ve considered?”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52