2013, List Brokers and Studies - B2B Marketing Zone

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2013

List Brokers

Studies

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Ask for other users of the list for reference checking on quality.

List Brokers

List Brokers Ad brokers B2B Work Management

Why brands keep emailing you to ask how you feel about them

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Brand Identity

Brand Identity Branding Work Management CAN-SPAM

B2B data decay and list rental – buyer beware!

Why brands keep emailing you to ask how you feel about them

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