Remove 2013 Remove List Brokers Remove Personalization Remove Service
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B2B data decay and list rental – buyer beware!

Biznology

email address change (slightly less than above as some use personal email address). Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. Here are the results: 3.8%

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Why brands keep emailing you to ask how you feel about them

The Customer

How would you rate our customer service? and a request to evaluate the way a customer service rep handled your question about returning a pair of weirdly shaped jeans. The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”).