markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

ViewPoint

OCTOBER 9, 2013

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Marketing automation in the hands of a fool is still a fool’s tool.”.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

ANNUITAS

MARCH 11, 2014

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. Marketing technology is a strategic concern. Marketing technology clearly needs to be managed by marketers.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

Their account-based lead management suite also includes account-based reporting for a complete look at your marketing efforts. Want to learn more about expanding the new frontier of account-based marketing? Today’s author: Sangram Vajre is the co-founder and CMO of Terminus , a B2B account-based marketing company.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Hubspot

MARCH 15, 2016

Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Without question, this means that there’s a huge opportunity for savvy marketers like you to implement effective lead nurturing strategies and gain an advantage over your competition.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 7, 2016

All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Of course, a close second priority is converting contacts/leads into customers.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Lead Liaison

DECEMBER 6, 2018

Dallas, TX – Lead Liaison officially opened for business in November 2013 with a clear vision: to help companies drive revenue by scaling sales and marketing. A few short months later, a fully integrated marketing automation solution was launched. About Lead Liaison.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Hubspot

FEBRUARY 18, 2013

A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013. That's a fairly strong statement, but follow along as we make our case. For the most part, it all starts with content.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

markempa

AUGUST 26, 2013

For example, if you were a customer just starting to consider buying a marketing automation solution, what would you enter into a lead form about your timeline to buy or your budget? Early on, you probably aren’t sure you will buy a marketing automation system. Put yourself in your customers’ shoes.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Marketing Management 120

The Point

JANUARY 17, 2013

Ask yourself: why lead nurturing? Hopefully it’s not because you just bought a new marketing automation platform and need to justify the investment.) What sales and marketing metrics are you hoping to impact? Quantitative and measurable goals will guide the type and scale of lead nurturing program you put in place.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

BenchmarkONE

JANUARY 25, 2023

BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. You can also use marketing automation to fill in the gaps in corporate operations and data.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Hubspot

AUGUST 27, 2012

21) More than 50% of respondents said they had not yet realized the value of their investment in marketing automation. 22) 61% of marketing companies plan to increase their email marketing efforts in the next year. 23) The adoption of marketing automation technology is expected to increase by 50% by 2015.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Single Grain

JULY 21, 2020

Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. Using the software, marketers can process their deals faster by tracking customer information and engaging with their customers in a positive manner. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94