What is CRM retargeting and why does it matter?
Liveintent
AUGUST 19, 2021
Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Once armed with these audience segments, advertisers can use them to build data-backed CRM retargeting strategies.
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